tatil brazil: design & branding sustainably

Tatil designed these printed leave invitations for the 55th Cannes Publicity Festival, and that succeeded in turning heads. The leaves are a disposable flyer that is actually supposed to be thrown away on the ground. Paint free, borrowed from nature for a purpose and them returned to it.

Steve Latham, contents coordinator of the 55th Cannes Publicity Festival, said:
“I must say that in my 3 years organizing the Cannes Lions Festival, the work put into the marketing for this workshop has actually been the best I’ve ever seen, in the seminar program and the workshop program. It was so creative and simple, environmentally friendly….it’s just been fantastic. I’ve seen people playing with these things, with the leaves, trying to understand what they are…and, of course, there’s a message in there inviting people to come to workshop. I found it just amazing and innovative. I would like to congratulate everyone envolved in the making of this project and it is something I would recommend as an idea for future seminar and workshop holders. So, congratulations!”

With offices both in Rio and São Paulo, Tatil provide services to clients that include Nokia, Procter & Gamble, Coca Cola and Philips.
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envirosax: reusable bags

Envirosax offers a multitude of patterns on their lovely reusable shopping bags. Their new botanica series has lush floral and rainforest imagery perfect for winter blues.
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sea ranch: early environmentalism

In 1963, a development group from Hawaii purchased nearly ten miles of Pacific Ocean coastline 105 miles north of San Francisco. They were determined to restore the barren rangeland of this former cattle ranch to its natural state, and in addition to planting trees and re-seeding native grasses, they designed enclaves of small, weathered-wood homes for people who shared their environmental ethic, which adapted the old local Pomo Indian principle of living lightly on the land. Forty-four years later, Sea Ranch is still a landmark in environmentally-sensitive development. There are over 1,400 homes now, and the design paradigm of simple forms that fit into their individual landscapes remains. Many of the homes at Sea Ranch are available for rent, some for a little as two nights plus there is lodging at the Sea Ranch Lodge, at the southern end of the property-- 20 guestrooms and a great restaurant. All the native flora and fauna left in its original state is a testament to the concept of carefully planned development with a minor environmental impact.
Sea Ranch Lodge
more about Sea Ranch here
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teenager discovers scientific breakthrough for plastic decomposition

Daniel Burd, an 11th grader from Canada thought that since plastic will eventually decompose after 1,000 years on its own--that there must be a factor causing it. For his science fair project, he looked for the naturally occurring microorganisms behind this decomposition.

Burd isolated two strains of bacteria (Sphingomonas and Pseudomonas) that work together to consume polyethelene plastic at record rates. The experiment yielded a culture of the two that rendered plastic bags 43% decomposed after six weeks-the only outputs being water and an infinitesimal amount of carbon dioxide. Thankfully, the method is inexpensive, energy efficient, and easily scalable for industrial applications. “All you need is a fermenter . . . your growth medium, your microbes and your plastic bags,” stated the young innovator. Thank goodness for the imagination and inquiry!


The Record

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