A greener marketing campaign?

Not always recognized for being green, McDonald's is aiming to change that reputation with their latest round of billboard advertising. To get the point across that their salads are “really fresh”, McDonalds hired ad-maker Leo Burnett to deliver the message. These living wall style billboards grow lettuce over time to form the words "Fresh Salads". No word on whether or not the lettuce will be harvested from way up there, but maybe using spaces like this to grow some green may be on the uptrend.
You can watch a time elapse video of the billboards in action here:


via: Groovy Green Read More..

Student Design Contest - Marksman

The Marksman Design Contest is open to students around the world to "design the perfect pen". They have been instrumental in design contests centered around office products for years and many of the winning designs become production items.

Some winners from the 2005-2006 challenge: ‘design a mobile electronic business accessory’ include:

Winning Design: The ‘MI.K’ laptop voice memo recorder and microphone, perfect for Voice-over-IP applications. A great second place that became a part of their product line: Snake - This simple USB hub is playful and fun, as well as functional.

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