Case in point, this amazing McDonald's PlayPlace near Amsterdam in the Netherlands. The "McVillage" aims to teach children how their food gets from the farm, to the market and then to the table. Designed by uxus design, this innovative area for kids features cozy and quaint spaces for children to play, pretend and experience food and fun - all inside of McDonald's. The pictures speak for themselves! Tuesday, January 6, 2009
Fast Food & Fun for the DFB Generation
The DFB (Digital-From-Birth) generation is a unique group of future consumers that don't see their environment quite the same as we would have at their age. At anywhere from age zero to thirteen, this generation is creating experiences and memories in uniquely different ways.
Case in point, this amazing McDonald's PlayPlace near Amsterdam in the Netherlands. The "McVillage" aims to teach children how their food gets from the farm, to the market and then to the table. Designed by uxus design, this innovative area for kids features cozy and quaint spaces for children to play, pretend and experience food and fun - all inside of McDonald's. The pictures speak for themselves!
Case in point, this amazing McDonald's PlayPlace near Amsterdam in the Netherlands. The "McVillage" aims to teach children how their food gets from the farm, to the market and then to the table. Designed by uxus design, this innovative area for kids features cozy and quaint spaces for children to play, pretend and experience food and fun - all inside of McDonald's. The pictures speak for themselves! 
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