Storytelling IKEA Style

Make sure your sound is on when you visit this new site from IKEA called "IKEA Madness" - it is so important to the overall experience! Choose a face to learn about the designer, the back-story behind developing the product along with the most amusing graphics and sounds we have seen in a long time. But... the most important story IKEA is telling? PRICE! How they have decreased their prices, how they made the cheapest lamp/chair/glass etc., why they pack items they way they do and how it saves YOU money. Now that's a story everyone will listen to!