Recapturing Americana: Beauty is Patriotic

Everyone has patriotic, presidential fever! The beauty, makeup and fashion retailer Sephora has created their own pursuit of liberty and gorgeous skin with their in-store displays. We particularly love the creation of a "Beauty Bill of Rights"!

Read More..

Marketing to the Sensory Deprived

Yesterday's post was all about how we as a population are sensory deprived and in need of innovative ways to reconnect. Manufacturers, corporations and advertisers are looking to do the same by approaching the consumer using many of their senses for better brand recognition.

In December, Kenzo created billboards advertising their new scent "Flower by Kenzo" by construction billboards that contained real flowers for passersby to collect. They gave away over 50,000 flowers in the month long promotion, but we're betting the memory lasted long after the bloom faded.

Some nightclubs are going so far as to employ ODO7, an "aroma jockey" that controls the vibes at their venues by mixing a seamless blend of the worlds finest scents for the crowd to create a more unforgettable experience.

The Cuttie Cut Hair Salon advertising isn't only fun to the touch, it's great fun for kids to play around with. And, for those kids a little nervous about a hair cut, it might be a good ice breaker.

Packaging even gets into the action by adding tactile elements to intrigue the senses. Madrid-based branding agency Baud made a braille-printed label of Baud’s “Lazarus Wine” which was not necessarily intended for the blind; "The primary objective of the design was to achieve a wine of the highest quality elaborated by sensory methods."

Read More..