Is White the new Black?

Hmmm... We saw lots of monochromatic white everywhere we went early this year. Could this be a whiter, brighter story that could take some of black's market share? The crisp and clean approach also works with a healthy, clean lifestyle that falls into the sustainability trend we have been seeing. Here are some great white pictures we fell in love with from IMM Cologne:

Gervasoni:Arte M:Cassini:Karup: