Retail Experiences - Bodega

The most recent issue of our newsletter went out yesterday, focused on the concept of experiences at retail. And, then today we find another great example of retail with a unique twist! (If you would like to sign up to receive our email newsletter service, email me by clicking the email option in the sidebar)

Bodega, located in Boston, looks like your average convenience store filled with sodas, treats, trinkets and snacks. However... behind one of the glass soda fridges is a secret entrance to a modern, hip boutique filled with the latest streetwear and gear for the trendy. All you need to do is stand in front of that specific cooler and the door will slide open for you. We love the faux windows that allow light in, but passersby on the street have no idea that a cool clothing store is hidden behind the bodega facade.

via: Mocoloco