Monday, June 2, 2008

A Greener Customer Experience

If you live in the Traverse City area of Michigan, you just might have seen this guy. No, he's not a courier or just a biking enthusiast - he's Robert Bartle and he's delivering your organic, fair trade coffee. Higher Grounds is going a green step above your average coffee company. Advocates of fair trade, organic and responsible farming, the owners, Chris and Jody Treter, are not just providing coffee enthusiasts with great beans and a delicious cup of joe. They have helped build schools, provide medical supplies and safe drinking water in the communities in which their beans are farmed. And, yes, they want to reduce their impact on the environment as much as possible, so they offer bike delivery - even in the winter months.

In addition, they want their customers to experience the full effect of the good buying fair trade coffees can do for communities. Anytime they are heading to Ethiopian, Kenya or any of their other farm locations, you are welcome to plan a vacation and tag along. Their Fair Trade Tours are customized for the type of experience you might want to have, such as their Ethiopia: Birthplace of Coffee Tour - where you tour three different growing regions and learn about the culture of the Oroma people. If you want to know where your coffee comes from and maybe even shake the had of the farmer that provides your morning buzz, visit Higher Grounds for more information.

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