We always talk a lot about helping consumers look up and notice their surroundings at retail - everyone spends too much time looking down at cell phones, PDAs and laptops. Mercer - a fashion and denim retailer - makes an impact on their walls with creative zig-zag patterns accented with exotic lanterns that really do raise the sight lines!
Rapsodia also works hard to raise the sight lines by draping bright colored fabrics across the ceiling of the store in eye-catching color combinations. The really cool part is standing outside the door to see how it appears the fabrics extend to the outdoor facade.
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