Sketches by legendary skater Mark Gonzalez, Samsung TVs and MP3s running videos and playlists of music compiled by skaters around the world complete this mobile pop-up venue designed to attract skaters around the city.
Tuesday, September 11, 2007
Fun in Retailing
The Power of Fun can touch all aspects of the product, including the format in which it is presented to the consumer. To launch their Adidas Skateboarding product line in Brazil, the company outfitted an '85 Kombi Volkswagon van in their trademark blue and white originals colors, stuffed the van with skateboarding gear and sent it out on the road for a 5-month tour of Sao Paulo.
Sketches by legendary skater Mark Gonzalez, Samsung TVs and MP3s running videos and playlists of music compiled by skaters around the world complete this mobile pop-up venue designed to attract skaters around the city.
Sketches by legendary skater Mark Gonzalez, Samsung TVs and MP3s running videos and playlists of music compiled by skaters around the world complete this mobile pop-up venue designed to attract skaters around the city.
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