The Power of Women

Men are typically "unit" purchasers - buying one item at a time, while women shop for "systems" or "solutions" to purchase the items needed to complete a project - all at one time. Creating all-in-one solutions for the woman consumer will be key as the purchasing power of women continues to increase.

We love American Standard's approach to complete bathroom make-overs with upscale cabinetry, mirrors, shelving, tub surrounds and vanities that coordinate with their sinks and faucets to create a beautifully simple bathroom solution. Touches of metalwork, ornate hardware and exotic woods take these solutions to the next level:

Hewi from Germany launched the System S 01 at ISH 2007 - a complete system integrating multiple functions into a simple vertical surface for the wall with fold-out features such as soap dispensing, tissue, storage and trash that appear with the touch of the hand. Optional features include built in TV, handicap accessible rails and seating and high gloss color selections in green, orange, white and gray:

Boffi creates a series of modern design style systems with elegant and beautiful touches that appeal to the female consumer for the kitchen, bathroom and storage areas. Boffi's systems coordinate fixtures, appliances, cabinetry, accessories and lighting into one complete package. Unique items, such as the "mini-kitchen" and "single" combine cooking, refrigeration and prep areas into a box-like unit: