The Power of Women

Design takes on more feminine attributes, proving the use of color and finish can add significant value to product while attracting the female consumer:

Seen at KBIS 2007:

Viking has increased their color options to 24 choices ranging from soft pastel shades to bold, vibrant tones. Their St. Charles line of powder coated steel cabinetry give the consumer the option to color coordinate or mix and match their entire kitchen design.

Perlick, making strong strides bridging the commercial to consumer gap, increased their finish options with warm bronze refrigerators with gold handles as well as brushing stainless steel into patterns on their outdoor bar.

The laundry room is becoming just as colorful and luxurious as the kitchen with companies offering a wide variety of bright colors choices, unique patterns and elegant finishes for washers and dryers.

Bosch debuted a range of new color options for laundry including evergreen, cranberry, leafy green, navy and khaki.

Daewoo's first entry into the US market showcased their innovation by offering laundry machines with unique digital pattern work applied to vibrant shades of red, blue, peach, black and biscuit.

LG and Samsung both offered the consumer elegant choices for the laundry room with pearlized grays, cranberry reds and metallic sheen.

LG:

Samsung: