Biking in Style

The latest edition of our newsletter (sign up for this free service by clicking the 'email us' icon in the right hand column of the blog) talked about the increase of bike ownership and bike servicing. Wouldn't you know it that today we stumbled upon an outstanding bike perfect for the fashion-conscious?

Last year, the Gap offered a brightly striped holiday Vespa. This year they are going even greener, selling blue argyle-printed Electra bicycle. The bike comes two sizes, the adult version for $499 and a kid's version for $299. This brightly patterned bike is part of Gap's holiday campaign that centers on the theme of "your own". Their campaign features celebrities providing a handwritten response to various fill-in-the-blank taglines about the holiday season. Check out the campaign's remix of Jingle Bells featuring Flo Rida, Selma Blair and Rainn Wilson below: