Thursday, September 4, 2008

Sundance Catalog becomes a bookseller

As a unique approach to product line extensions, The Sundance Catalog has branched out to offer book collections as decor accessories. They have curated three collections of books, which are sold as sets of 8 for $98. The book collections, of course all with neatly designed covers to compliment the Sundance products, are entitled: Smart People's Reading, Tuck-in Reading, & As the Sun Wanes and Night Falls. It's an interesting extension for the catalog retailer, offering a complete design decor solution and reading material all rolled into one.

via: Apartment Therapy

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