Homes Designs: Innovative Marketing Campaign: Body Shop

Getting back to their roots of natural and ethical products, The Body Shop launched two new product lines last week - the Wellbeing Range and Nature's Minerals. Nature's Way to Beautiful - the new campaign - focuses heavily on making the customer recognize they are beautiful, naturally, at any age. It might seem strange that a make up company created an entire launch based around women being beautiful naturally, however The Body Shop is promoting strength and beauty through individuality.

The Wellbeing line introduces four new scents to relieve stress in the modern world. Total Energy using guarana, Pure Detox (wasabi), Divine Calm using lavender and Deep Sleep (camomile) Treatments. Modern "ailments" today include stress, sleep deprivation and anxiety. The Wellbeing line was developed in response to these symptoms.

The Natures Minerals line uses just that - natural minerals (kaolin clay, mediterranean clay, mica, iron oxide and titanium dioxide), which are chemically tested to be safe for people with sensitive skin and no waxes, binders, preservatives or fragrances.