Packaging Reuse

Famed designer, Yves Behar, ventured into the bottled water arena with an interesting approach. His new Y Water beverage is an organic, low calorie, vitamin packed drink for children in a uniquely shaped package. Once the beverage has been consumed, the Y Water bottle becomes a building block for the child's imagination. The beverages are targeted to increase awareness in health and obesity concerns in children while reducing packaging waste in an innovative way.