Dyson is hosting it's 4th annual student design competition - "Eye for Why". The contest is open to any students at any of the NASAD-accredited degree programs or individual student members of IDSA. The deadline for entries is February 9, 2008.

This year, Dyson is introducing a new way for designers to interact and connect with the other participants to be part of the evolution of social networking. Designers can upload their design to share with the community, post videos, blog about their Eye for Why experience and connect with other design students to share ideas and network.
Previous award-winning projects: The Excubo (Latin for “I sleep outside”) jacket, helps commuters rest comfortably on public transportation. Sleek and unobtrusive, it’s designed with a system of cords and foam padding that, when tightened, transforms into a protective cocoon that any weary traveler can use for effective body support and peaceful sleep on planes, buses, and subways.
The MYGO device for the visually impaired guides the blind user around “obstacles” in dynamic movements. It is able to communicate vital information about the environment to its users, restoring their ability to be spontaneous in everyday life. MYGO’s innovative optical sensors allow it to be ultra-sensitive to its environment, and its lithium battery lasts for six hours.
TThe Lotus 23 is a fully retractable umbrella, built with flexible ribs that allow it to withstand severe storms. The canopy and frame are made of DuPont Tyvek® fabric, a durable self-cleaning material, and fold into the handle, squeezing out water as the umbrella closes up. The fabric mimics the hydrophobic properties of the Lotus leaf and gives the design its name.
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