
Friday, January 18, 2008
Major League Gaming
Yes, you read that right, Major League Gaming - or MLG for short - is America's first professional video game league with a pro circuit, teams and tournaments. ESPN signed a multi-year agreement with the organization which will result in coverage of the league and players on ESPN.com throughout all of 2008.
With Gaming becoming a professional sport, and even being featured on ESPN, expect to see more and more companies placing their products right inside those games. Clothing and gear available for purchase through Rock Band, unique sports equipment and Mii accessories on Wii - the options are endless! For example - the game World of Warcraft (WoW) features Toyota Tacoma Trucks and has devised a mini-commercial (see YouTube video below) just for the game!

Labels:
Advertising,
ESPN,
Gaming,
Toyota
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