Need help: Paint

I was asked to think about my experience when buying paint by someone who is working to raise the level of a popular paint brandname from being just one of the many paint providers to a leading brand name. I would appreciate help from those of my readers who live, eat and sleep interior design and who work with paint all the time.

To be specific, this client is wanting to raise the level of the store experience. What would really help distinguish one paint brand from another? What services would a painter love to see?

Personally, I'd love to see free sample tins given out. Maybe having a try-out-the-paint-on-our-white-wall (made up of recyclable wall blocks) at the store?

Can you help brainstorm to make this paint brandname answer OUR needs??



Thanks!